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In Gradigan, near Bordeaux, Soin de Soi offers its clientele a unique and magical moment.
Nelly Pélissier-Hermite, Director of the Spa and Beauty Salon, came to Hekla with the desire of completely reshaping its whole corporate identity.

Thanks to a variety of print medium and techniques, Hekla unveils the timeless unity of the salon.
The spherical hexadecagon shape of the logo brings unity as much as it expresses the wide range of the salon’s skills.
Seen up-close, the golden threads shape the texture of the skin; seen from afar, they remind us of air, water and plants.

The visual identity communication strategy brings character and consistency to the salon’s true values.

Photo : 18-55

# ART DIRECTION - BRANDING - TYPOGRAPHY - ÉDITORIAL DESIGN - WEBDESIGN

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Rethinking the brand image of a timeless beauty salon

soin de soi