Makito is a poke bowls and sushi burritos restaurant. On his return from a trip to California, inspired by the local lifestyle and food, the company’s founder opened his first restaurant in Bordeaux. Hekla kept the genesis of the project in mind, using Californian graphic codes to create a sunny, captivating branding. The lower-case typographic logo with its imperfect line creates a certain closeness with the customer. The gradation from yellow to orange refers to Californian sunsets and is one of the strong codes of the visual identity. An illustration pack reinforces the message.
Graphic design
